This has been a fantastic presentation so far. You know, normally we work with one of your competitors for things like this but we’re not going to do that this time.

Large consumer apparel firm
COO

Orals were underway for a major strategy and operating model RFP for a breakthrough innovation at corporate headquarters — with half of the C-suite and a handful of critical functional leaders in the room.

Having just shared the story of the Hub and several real-world examples of innovation commercialization — including the story behind Little Tikes — it was time for a pulse check. The COO started to speak. “This has been a fantastic presentation so far. You know, normally we work with one of your competitors for things like this, but we‘re not going to do that this time.” Thus, eliminating our primary competitor from the running in front of everyone.

Key leadership team members concurred and shortly thereafter the strategy engagement was underway.